Privacy Policy

1. Introduction

PriceMyMeds.co.uk is operated by Analog Mutations Ltd, a company registered in the United Kingdom ("we", "our", or "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

We are a price comparison service for prescription medications in the UK. We help users find and compare medication prices across various online pharmacies. We operate in full compliance with the General Data Protection Regulation (GDPR) and UK data protection laws.

2. Information We Collect

We collect minimal personal information:

• Email Address: Collected when you voluntarily sign up for price alerts, newsletter subscriptions, or submit a contact form
• Contact Form Data: Name, email, subject and message when you submit a contact form, along with your IP address and browser user agent for spam prevention
• Price Alert Data: Email, medication preferences, and target prices when you create a price alert, along with your IP address and browser user agent for spam prevention
• Usage Data: Anonymous information about how you interact with our website (pages visited, medications searched, time spent on site) collected via Google Analytics
• Technical Data: IP address, browser type and version, device information, collected for analytics, security, and spam prevention purposes

Important: We do NOT collect or store any medical information, health records, prescription details, or payment information.

3. Legal Basis for Processing (GDPR)

We process your personal data based on:

• Consent: When you provide your email for price alerts, you explicitly consent to us processing this information
• Legitimate Interests: For analytics and improving our service, ensuring website security, and preventing fraud

4. How We Use Your Information

We use the collected information for:

• Sending price alert notifications (only if you've subscribed)
• Improving our website and user experience
• Analyzing website traffic and usage patterns
• Ensuring website security and preventing abuse
• Complying with legal obligations

5. Data Sharing and Third Parties

We do NOT sell, trade, or rent your personal information to third parties. We may share data only in these limited circumstances:

• Zoho Mail: We use Zoho Corporation as our email service provider for sending price alerts, contact form notifications, and newsletters. Zoho processes email addresses on our behalf.
• Google Analytics: We use Google LLC's analytics service to understand website usage patterns. Data is anonymised and aggregated. You can opt out via our cookie settings.
• Render: Our backend infrastructure is hosted by Render, which processes data on servers located in the US/EU.
• Legal Requirements: When required by law or to protect our rights

When you click on pharmacy links, you will be directed to third-party websites. We are not responsible for their privacy practices.

6. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate personal data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of processing your personal data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing of your personal data
• Right to Withdraw Consent: Withdraw consent at any time (e.g., unsubscribe from price alerts)

To exercise any of these rights, please contact us at contact@pricemymeds.co.uk

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure HTTPS encryption for all data transmission
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Secure storage of any collected email addresses

8. Data Retention

We retain personal data only for as long as necessary:

• Price alert data: Active alerts expire after 90 days. Email addresses and alert data are retained until you cancel or request deletion.
• Newsletter subscriptions: Until you unsubscribe or request deletion
• Contact form submissions: Retained for up to 12 months to handle enquiries, then deleted
• Analytics data: Google Analytics data is retained for 14 months (Google's default), after which it is automatically deleted
• IP addresses and technical logs: Retained for up to 90 days for security and spam prevention, then deleted

9. International Data Transfers

Our website is hosted in the UK. If you access our website from outside the UK, please be aware that your information may be transferred to, stored, and processed in the UK where our servers are located.

10. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are under 18, please do not use our service or provide any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Data Controller

The data controller responsible for your personal data is:

Analog Mutations Ltd
Email: privacy@pricemymeds.co.uk

For any data protection queries, subject access requests, or to exercise your GDPR rights, please contact our data protection lead at privacy@pricemymeds.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately. Visit ico.org.uk for more information.